Private label purchasing intentions among U.S. consumers by product category 2022

Consumers who purchased* or are open to purchasing private label items in the United States as of January 2022, by product category

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Release date

March 2022

Region

United States

Survey time period

January 3 to 11, 2022

Number of respondents

1,043 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Purchased in the past 6 months

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