In a survey conducted in February 2022, approximately 34 percent of respondents in the United States said that they impulsively bought an item online to treat themselves. As for around a fifth of respondents, it was the ease of purchase that drove their impulse buying online.
Main reasons driving impulse online purchases of grocery products in the United States in 2022
Characteristic
Share of respondents
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Ipsos. (August 2, 2022). Main reasons driving impulse online purchases of grocery products in the United States in 2022 [Graph]. In Statista. Retrieved September 15, 2024, from https://www.statista.com/statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/
Ipsos. "Main reasons driving impulse online purchases of grocery products in the United States in 2022." Chart. August 2, 2022. Statista. Accessed September 15, 2024. https://www.statista.com/statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/
Ipsos. (2022). Main reasons driving impulse online purchases of grocery products in the United States in 2022. Statista. Statista Inc.. Accessed: September 15, 2024. https://www.statista.com/statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/
Ipsos. "Main Reasons Driving Impulse Online Purchases of Grocery Products in The United States in 2022." Statista, Statista Inc., 2 Aug 2022, https://www.statista.com/statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/
Ipsos, Main reasons driving impulse online purchases of grocery products in the United States in 2022 Statista, https://www.statista.com/statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/ (last visited September 15, 2024)
Main reasons driving impulse online purchases of grocery products in the United States in 2022 [Graph], Ipsos, August 2, 2022. [Online]. Available: https://www.statista.com/statistics/1330474/top-reasons-for-grocery-impulse-purchases-online-united-states/
