According to a study conducted in 2022, UK consumers saw no difference in the value for money when shopping for groceries online versus in-store. When it came to food selection, consumers preferred online grocery shopping, with 23.7 percent of respondents reporting that online was much better. In comparison, the overall shopping experience of in-store grocery shopping was more popular than over the internet, with 27.3 percent of respondents reporting that offline grocery shopping experiences were much better than online.
Consumer preference for online vs. offline grocery shopping in the United Kingdom (UK) in 2022
Characteristic
Offline slightly better
Offline much better
No difference
Online slightly better
Online much better
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Appinio & Spryker. (June 15, 2022). Consumer preference for online vs. offline grocery shopping in the United Kingdom (UK) in 2022 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/statistics/1319423/online-offline-grocery-shopping-preference-uk/
Appinio & Spryker. "Consumer preference for online vs. offline grocery shopping in the United Kingdom (UK) in 2022." Chart. June 15, 2022. Statista. Accessed September 12, 2024. https://www.statista.com/statistics/1319423/online-offline-grocery-shopping-preference-uk/
Appinio & Spryker. (2022). Consumer preference for online vs. offline grocery shopping in the United Kingdom (UK) in 2022. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/statistics/1319423/online-offline-grocery-shopping-preference-uk/
Appinio & Spryker. "Consumer Preference for Online Vs. Offline Grocery Shopping in The United Kingdom (Uk) in 2022." Statista, Statista Inc., 15 Jun 2022, https://www.statista.com/statistics/1319423/online-offline-grocery-shopping-preference-uk/
Appinio & Spryker, Consumer preference for online vs. offline grocery shopping in the United Kingdom (UK) in 2022 Statista, https://www.statista.com/statistics/1319423/online-offline-grocery-shopping-preference-uk/ (last visited September 12, 2024)
Consumer preference for online vs. offline grocery shopping in the United Kingdom (UK) in 2022 [Graph], Appinio & Spryker, June 15, 2022. [Online]. Available: https://www.statista.com/statistics/1319423/online-offline-grocery-shopping-preference-uk/
