Leading influences on consumers APAC 2023

Published by S. Ganbold, Jan 22, 2024
According to a 2023 survey among online shoppers in the Asia-Pacific region, social media influencers had the highest rates of influence on consumers. In comparison, journalists and politicians had the least influence on consumers in the Asia-Pacific region, with one percent of the respondents selecting them each.

Leading influences on consumers in the Asia-Pacific region in 2023

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Release date

June 2023

Region

Asia, APAC

Survey time period

April 6 to 20, 2023

Special properties

shoppers who shop online at least once a month from China, Japan, Australia, India, and Thailand

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Statistics on " Shopping behavior in the Asia-Pacific region "

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Other statistics that may interest you Shopping behavior in the Asia-Pacific region

Overview

6

Online shopping

4

Payment methods

3

Shopping channel

4

Shopping platforms

4

Holiday shopping

3

Consumer preferences

5

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Topics

Shopping behavior in the Asia-Pacific regionOnline grocery shopping in South KoreaE-commerce in the Asia-Pacific regionRetail shopping behavior in ThailandLuxury goods market in the Asia-Pacific region
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