According to a survey conducted by Rakuten Insight in November 2023, apparel and footwear was the most popular product category to shop for during the holiday shopping season in Asia. Consumer electronics and cosmetics were also popular categories to shop for during holiday shopping in Asia as of November 2023.
Most popular product categories during holiday shopping in Asia in 2023, by country or territory
Original question: "What items are you planning to buy/did you buy during the holiday shopping period?"
Number of respondents in:
China - 7,031;
Hong Kong - 2,814;
Indonesia - 6,663;
India - 19,520;
Japan - 254;
South Korea - 3,435;
Malaysia - 8,327;
the Philippines - 8,467;
Singapore - 4,599;
Thailand - 15,397;
Taiwan - 10,511;
and Vietnam - 3,018.
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Rakuten Insight. (December 4, 2023). Most popular product categories during holiday shopping in Asia in 2023, by country or territory [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/statistics/1423254/asia-most-popular-products-for-holiday-shopping-by-country/
Rakuten Insight. "Most popular product categories during holiday shopping in Asia in 2023, by country or territory." Chart. December 4, 2023. Statista. Accessed December 11, 2024. https://www.statista.com/statistics/1423254/asia-most-popular-products-for-holiday-shopping-by-country/
Rakuten Insight. (2023). Most popular product categories during holiday shopping in Asia in 2023, by country or territory. Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/statistics/1423254/asia-most-popular-products-for-holiday-shopping-by-country/
Rakuten Insight. "Most Popular Product Categories during Holiday Shopping in Asia in 2023, by Country or Territory." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1423254/asia-most-popular-products-for-holiday-shopping-by-country/
Rakuten Insight, Most popular product categories during holiday shopping in Asia in 2023, by country or territory Statista, https://www.statista.com/statistics/1423254/asia-most-popular-products-for-holiday-shopping-by-country/ (last visited December 11, 2024)
Most popular product categories during holiday shopping in Asia in 2023, by country or territory [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1423254/asia-most-popular-products-for-holiday-shopping-by-country/