Social commerce usage frequency Asia 2023, by country

Frequency of using social commerce in Asia in 2023, by country

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Release date

March 2023



Survey time period

February 9 to 28, 2023

Number of respondents

120,338 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased something on social media in the last 12 months?"

Number of respondents:
China: 7,401;
Hong Kong: 3,407;
Indonesia: 13,402;
India: 32,815;
Japan: 1,261;
South Korea: 7,154;
Malaysia: 10,283;
the Philippines: 12,685;
Singapore: 6,182;
Thailand: 11,822;
Taiwan: 11,274;
and Vietnam: 3,012.

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