Asia: social commerce usage frequency by country 2023

According to a survey conducted by Rakuten Insight in February 2023, 70 percent of respondents from China regularly shopped on social media. In comparison, 62 percent of respondents in Japan never shopped on social media as of February 2023.

Frequency of using social commerce in Asia in 2023, by country

Characteristic	I regularly shop on social media (more than 6 times in the last 12 months)	I have sometimes shopped on social media (3-6 times in the last 12 months)	I rarely shopped on social media (1-3 times in the last 12 months)	I never shop on social media
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Release date

March 2023

More information

Region

Asia

Survey time period

February 9 to 28, 2023

Number of respondents

120,338 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased something on social media in the last 12 months?"

Number of respondents:
China: 7,401;
Hong Kong: 3,407;
Indonesia: 13,402;
India: 32,815;
Japan: 1,261;
South Korea: 7,154;
Malaysia: 10,283;
the Philippines: 12,685;
Singapore: 6,182;
Thailand: 11,822;
Taiwan: 11,274;
and Vietnam: 3,012.

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