Consumer intent to buy more fresh products online in the U.S. 2021, by category

Published by
M. Shahbandeh,
Oct 6, 2022
A 2021 survey conducted in the U.S. asked consumers which foods they intended to purchase more often online. According to the survey, over 70 percent of consumers intended to purchase more fruits and vegetables online.

Consumer intent to buy more fresh products online in the U.S. in 2021, by category

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Release date

June 2021

Region

United States

Survey time period

December 10 to December 17, 2021

Number of respondents

2,007 respondents

Age group

18 years and older

Supplementary notes

The original survey question reads, "Please select your preference to use e-commerce to purchase the following categories BEFORE/DURING the coronavirus outbreak and in the next six months."
Survey sample has been weighted to match the U.S. general population over 18 years old.

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Overview

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Topics

Fresh food e-commerceOnline grocery shopping in the United StatesQuick commerceOnline grocery shopping in the United Kingdom (UK)Online grocery shopping behavior
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