U.S. back-to-college social commerce 2022 | Statista

In a survey conducted in the United States in 2022, around 30 percent of respondents reported using social media to assist in their back-to-college shopping. That marks an increase from 21 percent of respondents using social commerce for this purpose in 2019.

Share of consumers using social media sites to assist in back-to-college shopping in the United States from 2019 to 2022

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Release date

July 2022

More information

Region

United States

Survey time period

2019 to 2022

Number of respondents

950*

Special properties

parents of children heading to colleges and universities this fall

Method of interview

Online survey

Supplementary notes

* Sample sizes vary across years. n= 950 (2022), n= 941 (2021), n= 1,025 (2019).
Includes social networks, blogs, and discussion groups.

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