Share of shoppers using social media for back-to-college shopping U.S. 2019-2022

Share of consumers using social media sites to assist in back-to-college shopping in the United States from 2019 to 2022

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Release date

July 2022

Region

United States

Survey time period

2019 to 2022

Number of respondents

950*

Special properties

parents of children heading to colleges and universities this fall

Method of interview

Online survey

Supplementary notes

* Sample sizes vary across years. n= 950 (2022), n= 941 (2021), n= 1,025 (2019).
Includes social networks, blogs, and discussion groups.

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