Share of U.S. consumers that started their back-to-class shopping by July 2019-2024

Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2024

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Release date

July 2024

Region

United States

Survey time period

July 1 to July 8, 2024*

Number of respondents

7,533*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Date and study characteristics apply to the 2024 survey. Data for previous years have been conducted among equally large samples.

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