Back-to-class shopping underway U.S. 2019-2023

In 2022 and 2023, about 55 percent of surveyed shoppers in the United States had already started back-to-class shopping for their children by of early July that year, which is an increase of about five percent compared to 2021.

Share of consumers in the United States that had already started their back-to-school/college shopping by early July from 2019 to 2023

Characteristic	Share of respondents
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Release date

July 2023

More information

Region

United States

Survey time period

June 30 to July 8, 2023*

Number of respondents

7,843*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Date and study characteristics apply to the 2023 survey. Data for previous years have been conducted among equally large samples.

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