Deciding factor in launching promotional activities on SEM networks in Poland 2021

Published by Małgorzata Puzio, Oct 12, 2022
Most people in Poland stated that effectiveness was the deciding factor in launching promotional activities on search engines and contextual networks in 2021.

What was the deciding factor in launching promotional activities on search engines and contextual networks (SEM)?

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Release date

August 2022

Region

Poland

Survey time period

June 20 to July 4, 2022

Number of respondents

175 respondents

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

SEM - Search Engine Marketing
MSP - small and medium-sized enterprise sector

The survey included 175 unique interviews with individuals who, as part of their work, deal with at least one of the areas such as company promotion, marketing, sales, and the company they work for in 2021 used of positioning, search engine marketing and networks contextual (SEM) as a tool for promoting and advertising on the Internet.

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