Importance of prices/offers in online shopping vs inflation in Chile 2021-2022
As the rate of inflation increased between the first quarter of 2021 and the first quarter of 2022 in Chile, so did the share of consumers attributing importance to good prices and offers when shopping online. At 2.9 percent inflation in the first quarter of 2021, 37 percent of digital shoppers considered prices as important factors in their online purchases. A year later, with an 8.3 percent inflation rate, more than half (55 percent) of online consumers were attentive to good prices/offers when shopping online.