Share of e-commerce transactions in Chile 2022, by type and channel

Published by
Stephanie Chevalier,
Mar 31, 2023
In the fourth quarter of 2022, marketplaces accounted for almost a quarter (22 percent) of informal transactions in Chile, closely followed by social media (20 percent). Meanwhile, almost two out of every ten formal online transactions in the South American country came from specialized stores.

Distribution of formal and informal e-commerce transactions in Chile in 4th quarter 2022, by purchasing channel

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Sources

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Release date

March 2023

Region

Chile, Central and South America

Survey time period

Q4 2022

Number of respondents

4,100 internet users*

Age group

18-75 years

Special properties

does not include travel and services

Supplementary notes

* Number of respondents in the 4th quarter of 2022. The source does not specify the type of study conducted.

Figures may be higher or lower than 100 percent due to rounding.

According to the source, informal transactions refer to retail purchases that do not comply with VAT payment rules and other legal obligations. Such transactions may involve either informal entrepreneurs or formal companies that fail to provide a corresponding slip in their digital sales.

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