Purchase reasons for Home Meal Replacements (HMR) by household size South Korea 2022
According to a survey among South Korean grocery shoppers in 2022, almost a quarter of respondents in all household groups stated that cumbersome cooking process is their main reason for purchasing Home Meal Replacements (HMR). Home Meal Replacement (HMR) refers to a ready-made food that can be easily and simply cooked and eaten in a short time, and can replace meals at home.