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Number of convenience stores in Malaysia 2015-2017, by chain

As of 2017, 7-Eleven had, by far, the most number of stores out of all the convenience store chains in Malaysia. The Japanese-owned, American chain of convenience stores plans to expand the number of 7- Eleven outlets operating in Malaysia in 2019, but it faces stiff competition from the new player in the market, FamilyMart, as well as challenging economic factors.

Battle for the convenience store market

Malaysia’s convenience store sector still offers the big-name chain stores room for growth, unlike in other Asian markets like Thailand or Japan , both of which have a convenience store penetration of about 2,000 persons per store. This potential for growth has spurred FamilyMart, one of Japan’s largest convenient store retailers, to embark on an ambitious expansion plan of 300 stores by 2022, challenging 7-Eleven for a share of the convenience store retail space.

Challenges faced

These ambitious expansion plans are however not without substantial challenges. The economy in 2019 is still sluggish, impacted by falling exports due to the on-going US-China trade war. Furthermore, the minimum wage in Malaysia is expected to increase in 2020, adding to the operating costs for the convenient stores. To improve sales and profits to counter these challenges, convenience stores in Malaysia have offered new products, such as ready-to-eat food, to attract more consumer spend.

Number of convenience stores in Malaysia in 2015 to 2017, by chain

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Source

Release date

April 2018

Region

Malaysia

Survey time period

2015 to 2017

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