Home Meal Replacements (HMR) purchase reasons by household income South Korea 2022
According to a survey among South Korean grocery shoppers in 2022, a cumbersome cooking process was the main reason for purchasing Home Meal Replacements (HMR) from all groups of household income. Home Meal Replacement (HMR) refers to a ready-made food that can be easily and simply cooked or heated and eaten in a short time, and can replace meals at home.