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Interest in social commerce in Italy 2021

Published by Daniela Coppola, Nov 30, 2022
The interest in social commerce was particularly high among TikTok users in Italy. A survey from 2021 indicated that 46 percent of them would be interested in shopping while browsing social media platforms, while only 35 percent of active YouTube users had the same opinion.

Share of social media users interested in social commerce in Italy in 2021, by platform

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Sources

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Release date

January 2022

Region

Italy

Survey time period

November 2021

Number of respondents

2,000 respondents

Supplementary notes

Survey panel is representative of the country's population over the age of 16.

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Statistics on " Online shopping in Italy "

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The most important statistics
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Statistics on Online shopping in Italy

Overview

6

Usage

7

Pre-purchase behavior

6

Payment and delivery

6

Spotlight: social commerce

3

Further related statistics

21

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Topics

Online shopping in ItalyInternet usage in ItalyE-commerce in ItalyMobile commerce in ItalyOnline marketplaces in Italy
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