Online grocery shoppers open to try new products in the U.S. 2022, by generation

Published by Statista Research Department, Dec 14, 2022
Gen Z shoppers were most open to trying new products while shopping for groceries in 2022, with 94 percent reporting so in a survey conducted that year. Millennials came next, with 93 percent reporting their willingness to try new grocery products.

Share of consumers open to trying new products when grocery shopping online in the United States in 2022, by generational cohort

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Release date

April 2022

Region

United States

Survey time period

March 2022

Number of respondents

11,162 respondents

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Overview

7

Store selection

8

Grocery shopping

6

Expenditure

4

Inflation

4

Sustainable and organic food shopping

7

Online grocery shopping

6

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