The expenditure on television advertising of the institutions category in Italy decreased by 0.5 billion U.S. dollars (-19.2 percent) in 2021 in comparison to the previous year. This was the first time during the observed period that the advertising spending declined in Italy. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the institutions category on television, the ad expenditure of the institutions category on newspapers was lower, while on digital static display it was considerably lower.
Institutions advertising spending on television in Italy from 2019 to 2021
(in billion U.S. dollars)
Characteristic
Spending in billion U.S. dollars
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Nielsen. (December 16, 2022). Institutions advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1354431/institutions-ad-spend-television-italy/
Nielsen. "Institutions advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars)." Chart. December 16, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1354431/institutions-ad-spend-television-italy/
Nielsen. (2022). Institutions advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1354431/institutions-ad-spend-television-italy/
Nielsen. "Institutions Advertising Spending on Television in Italy from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354431/institutions-ad-spend-television-italy/
Nielsen, Institutions advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1354431/institutions-ad-spend-television-italy/ (last visited July 27, 2024)
Institutions advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354431/institutions-ad-spend-television-italy/