Influential online factors for Gen Z skincare purchases in the U.S. 2021
Skinfluencers, or social media personalities that promote skin care products and routines, are gaining a lot of popularity recently. In 2021, almost three-quarters of all Generation Z consumers were influenced to buy a skin care product promoted by a skinfluencer. A little less than 60 percent of Gen Z consumers rely on reviews from peers and experts when making decisions about what skincare products to buy.
