Philip Morris' tobacco market share in Japan 2016-2022

Published by C. Diep, May 23, 2023
In 2022, Philip Morris International held a 37.6 percent share of the tobacco market in Japan. The American company is a major foreign distributor of cigarettes and heated tobacco within the Japanese market, built on its main brands Marlboro, Lark, and IQOS.

Share of the tobacco market of Philipp Morris International Inc. in Japan from 2016 to 2022

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Release date

February 2023

Region

Japan

Survey time period

2016 to 2022

Special properties

figures are estimates by the company based on in-market sales data

Supplementary notes

Data prior to 2021 come from previous reports.

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