In 2023, Philip Morris International held a 39.6 percent share of the tobacco market in Japan, boosted by its heated tobacco products. The American company is a major foreign distributor of cigarettes and heated tobacco within the Japanese market, built on its main brands Marlboro, Lark, and IQOS.
Share of the tobacco market of Philipp Morris International Inc. in Japan from 2016 to 2023
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Philip Morris. (February 8, 2024). Share of the tobacco market of Philipp Morris International Inc. in Japan from 2016 to 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1358089/philip-morris-tobacco-market-share-japan/
Philip Morris. "Share of the tobacco market of Philipp Morris International Inc. in Japan from 2016 to 2023." Chart. February 8, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1358089/philip-morris-tobacco-market-share-japan/
Philip Morris. (2024). Share of the tobacco market of Philipp Morris International Inc. in Japan from 2016 to 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1358089/philip-morris-tobacco-market-share-japan/
Philip Morris. "Share of The Tobacco Market of Philipp Morris International Inc. in Japan from 2016 to 2023." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/1358089/philip-morris-tobacco-market-share-japan/
Philip Morris, Share of the tobacco market of Philipp Morris International Inc. in Japan from 2016 to 2023 Statista, https://www.statista.com/statistics/1358089/philip-morris-tobacco-market-share-japan/ (last visited July 27, 2024)
Share of the tobacco market of Philipp Morris International Inc. in Japan from 2016 to 2023 [Graph], Philip Morris, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/1358089/philip-morris-tobacco-market-share-japan/