Leading cigarette brands in Japan 2019, by sales volume

Being referred to as a smokers’ paradise, smoking in Japan is historically less restricted than in many other OECD countries due to a lack of binding laws controlling secondhand smoke on a national level. As of 2018, almost 18 percent of the Japanese adult population were smokers, with Japan Tobacco’s Seven Stars being the most popular cigarette brand among them, selling just under five billion cigarette sticks in that year. Seven Stars was launched in early 1969 as the first cigarette brand with charcoal filters, using mainly domestically produced leaf tobacco.

What makes Japan a “smokers’ paradise”?

The Japanese tobacco industry used to be a government-run monopoly and continues to be partly state-owned. Therefore, calls for stricter smoking restrictions often faced opposition through governmental organizations, pro-smoking lobbyists and influential supporters within the food services sector, where smoking is still exceptionally common. However, cigarette sales continue to decline in Japan. Tobacco manufacturers sold about 118 billion sticks in 2019, down from over 210 billion sold cigarettes a decade earlier.

Will Japan’s future continue to be smoky?

With the Summer Olympics 2020 set to become the smokiest Games in decades, the country passed its first national smoking ban inside public facilities in summer 2018. However, the new law, which was implemented in early 2020, excludes a variety of smaller restaurants and bars, lowering the risk of secondhand smoking only to some extent.
The growing awareness of health risks associated with smoking as well as distinctively higher taxes for conventional cigarettes than for smokeless tobacco contribute to two entirely different developments: while an increasing number of people are turning away from their smoldering habits, e-cigarettes and e-liquids are gaining popularity among Japanese, who are not quite ready to quit the stick yet.

Sales volume of the most popular cigarette brands in Japan in 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

April 2020



Survey time period


Supplementary notes

Values have been rounded.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Tobacco industry in Japan"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.