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Most popular heated tobacco products in Japan 2022

Published by C. Diep, Jan 5, 2023
As revealed by a panel survey on tobacco consumption conducted between July and August 2022 by Rakuten Insight, glo hyper+ was the most popular heated tobacco product in Japan, with more than 16 percent of respondents using the battery-powered tobacco product. IQOS Iluma was the second most popular e-cigarette with a share of 15.3 percent of respondents.

Leading heated tobacco products in Japan as of August 2022

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In cooperation with
Rakuten Insight
Release date

September 2022

Region

Japan

Survey time period

July 14 to August 18, 2022

Number of respondents

44,869 respondents

Age group

20-79 years

Special properties

multiple answers allowed; brands that respondents are currently smoking

Method of interview

Online panel

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Statistics on " Tobacco industry in Japan "

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Statistics on Tobacco industry in Japan

Overview

4

Tobacco leaves

4

Cigarettes

5

Cigarillos and cigars

4

Electronic products

5

Tax revenue

4

Japan Tobacco, Inc.

5

Foreign competitors

3

Consumer behavior

4

Further related statistics

21

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Topics

Tobacco industry in JapanTobacco industrySmoking in the United StatesSmokeless tobacco in the United StatesHealth care in Japan
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