According to a recent study conducted in the U.S., Netflix's latest plan addition, basic with ads, accounted for 30 percent of the total amount of sign-ups to the streaming service in September 2023, up from 10 percent of sign-ups recorded in November 2022, when the ad-supported plan was launched. In comparison, most of the sign-ups were reported by standard subscribers, with a share of 42 percent. The basic plan declined in popularity until Netflix removed this option entirely.
Distribution of Netflix sign-ups in the United States from August 2022 to September 2023, by plan type
Characteristic
Premium
Standard
Basic
Basic with ads
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Antennas Direct. (October 16, 2023). Distribution of Netflix sign-ups in the United States from August 2022 to September 2023, by plan type [Graph]. In Statista. Retrieved September 07, 2024, from https://www.statista.com/statistics/1359184/netflix-sign-ups-us-by-plan-type/
Antennas Direct. "Distribution of Netflix sign-ups in the United States from August 2022 to September 2023, by plan type." Chart. October 16, 2023. Statista. Accessed September 07, 2024. https://www.statista.com/statistics/1359184/netflix-sign-ups-us-by-plan-type/
Antennas Direct. (2023). Distribution of Netflix sign-ups in the United States from August 2022 to September 2023, by plan type. Statista. Statista Inc.. Accessed: September 07, 2024. https://www.statista.com/statistics/1359184/netflix-sign-ups-us-by-plan-type/
Antennas Direct. "Distribution of Netflix Sign-ups in The United States from August 2022 to September 2023, by Plan Type." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1359184/netflix-sign-ups-us-by-plan-type/
Antennas Direct, Distribution of Netflix sign-ups in the United States from August 2022 to September 2023, by plan type Statista, https://www.statista.com/statistics/1359184/netflix-sign-ups-us-by-plan-type/ (last visited September 07, 2024)
Distribution of Netflix sign-ups in the United States from August 2022 to September 2023, by plan type [Graph], Antennas Direct, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1359184/netflix-sign-ups-us-by-plan-type/
