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Connected TV ad spend in the U.S. 2019-2023, by company

Published by Statista Research Department, Jan 18, 2022
In 2020, connected TV (CTV) advertising spending in the United States reached 9.03 billion U.S. dollars, out of which spending on YouTube ads accounted for 1.56 billion dollars. Hulu was the leading CTV advertiser in the country, with an ad revenue of 2.17 billion. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace, CTV ad spend is expected to grow to 27.47 billion U.S. dollars by the end of 2025.

Connected TV (CTV) advertising spending in the United States from 2019 to 2023, by company (in billion U.S. dollars)

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Release date

October 2021

Region

United States

Survey time period

2019 to October 2021

Supplementary notes

* Forecast.
Digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites

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CTV advertising in the U.S.Digital advertising in the U.S.Smart & Connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the U.S.
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