CTV ad spend is expected to grow to 27.47 billion U.S. dollars by the end of 2025.
In 2020, connected TV (CTV) advertising spending in the United States reached 9.03 billion U.S. dollars, out of which spending on YouTube ads accounted for 1.56 billion dollars. Hulu was the leading CTV advertiser in the country, with an ad revenue of 2.17 billion. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace, Connected TV (CTV) advertising spending in the United States from 2019 to 2023, by company (in billion U.S. dollars)
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eMarketer. (October 27, 2021). Connected TV (CTV) advertising spending in the United States from 2019 to 2023, by company (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/1220606/connected-tv-ad-spend-us-company/
eMarketer. "Connected TV (CTV) advertising spending in the United States from 2019 to 2023, by company (in billion U.S. dollars)." Chart. October 27, 2021. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/1220606/connected-tv-ad-spend-us-company/
eMarketer. (2021). Connected TV (CTV) advertising spending in the United States from 2019 to 2023, by company (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/1220606/connected-tv-ad-spend-us-company/
eMarketer. "Connected Tv (Ctv) Advertising Spending in The United States from 2019 to 2023, by Company (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/statistics/1220606/connected-tv-ad-spend-us-company/
eMarketer, Connected TV (CTV) advertising spending in the United States from 2019 to 2023, by company (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1220606/connected-tv-ad-spend-us-company/ (last visited June 27, 2022)