CTV ad spend is expected to grow to 27.47 billion U.S. dollars by the end of 2025.
In 2020, connected TV (CTV) advertising spending in the United States reached 9.03 billion U.S. dollars, out of which spending on YouTube ads accounted for 1.56 billion dollars. Hulu was the leading CTV advertiser in the country, with an ad revenue of 2.17 billion. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace, Connected TV (CTV) advertising spending in the United States from 2019 to 2023, by company (in billion U.S. dollars)
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Other statistics that may interest you
Market overview
5
- Premium Statistic Number of connected TV users in the U.S. 2020-2025, by generation
- Premium Statistic Weekly connected TV users in the U.S. 2018-2021
- Premium Statistic Connected devices ownership in the U.S. 2022, by age
- Premium Statistic Leading video platforms for achieving advertising goals in the U.S. 2021
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
Advertising spending
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- Premium Statistic CTV ad spend in the U.S. 2019-2027
- Premium Statistic Connected TV ad spend growth in the U.S. 2022-2026
- Premium Statistic Connected TV programmatic ad spend in the U.S. 2019-2022
- Premium Statistic Digital video ad spend in the U.S. 2022, by type
- Premium Statistic Change in digital video ad spend in the U.S. 2022, by type
- Premium Statistic Programmatic video ad spend in the U.S. 2021, by device
- Premium Statistic Programmatic ad spend in the U.S. 2019-2023, by device
- Premium Statistic Programmatic ad spend in the U.S. elections 2018-2020, by device
Market leaders
3
Marketer usage
8
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2022
- Premium Statistic Expected changes in TV advertising budgets in the U.S. 2021, by platform
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2021, by medium
- Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2021
- Premium Statistic Challenges of connected TV advertising in the U.S. 2022
- Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
- Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type
Consumers' perspective
6
- Premium Statistic Digital video ad views in the U.S. 2020-2021, by device
- Premium Statistic Ad-supported vs. ad-free video streaming preference in the U.S. 2022
- Premium Statistic Popularity of ad-supported streaming content in the U.S. 2021
- Premium Statistic Ad preferences of CTV consumers in the U.S. 2022
- Premium Statistic Connected TV programmatic advertising household reach in the U.S. Q1 2022
- Premium Statistic CTV ad fraud in the U.S. Q1 2022
Further related statistics
17
- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Rio 2016: data on advertising on NBC
- Rio 2016: share of U.S. TV ad spend August 2016
- FAANG TV ad spend in the U.S. 2015-2018
- Soccer TV advertising spending in the U.S 2010-2013
- TV advertising spending in the UAE 2008-2015
- Net income of the TV advertising market in Germany 1998-2021
- Local video ad revenue in the U.S. 2019, by medium
- Brazil: TV ad revenue 2021, by platform
- Television advertising expenditure in Europe 2007-2019, by region
- TV ad spending in the United Kingdom (UK) from 2017 to 2021*
- Broadcast TV upfront buys CPM in the U.S. 2008-2020
- Length of TV commercials in Germany 2002-2020
- Colombia: TV ad spend of online companies 2018-2019
- Share advertising time not watched by consumers in Poland 2021, by channel
- Hungarian children's average daily TV advertisement viewing time 2019, by age
- Consumer action after seeing ads on CTV in the United Kingdom (UK) in 2020
Further Content: You might find this interesting as well
Statistics
- Connected TV programmatic ad spend growth in the U.S. 2019-2022
- Rio 2016: data on advertising on NBC
- Rio 2016: share of U.S. TV ad spend August 2016
- FAANG TV ad spend in the U.S. 2015-2018
- Soccer TV advertising spending in the U.S 2010-2013
- TV advertising spending in the UAE 2008-2015
- Net income of the TV advertising market in Germany 1998-2021
- Local video ad revenue in the U.S. 2019, by medium
- Brazil: TV ad revenue 2021, by platform
- Television advertising expenditure in Europe 2007-2019, by region
- TV ad spending in the United Kingdom (UK) from 2017 to 2021*
- Broadcast TV upfront buys CPM in the U.S. 2008-2020
- Length of TV commercials in Germany 2002-2020
- Colombia: TV ad spend of online companies 2018-2019
- Share advertising time not watched by consumers in Poland 2021, by channel
- Hungarian children's average daily TV advertisement viewing time 2019, by age
- Consumer action after seeing ads on CTV in the United Kingdom (UK) in 2020
eMarketer. (October 27, 2021). Connected TV (CTV) advertising spending in the United States from 2019 to 2023, by company (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 02, 2023, from https://www.statista.com/statistics/1220606/connected-tv-ad-spend-us-company/
eMarketer. "Connected TV (CTV) advertising spending in the United States from 2019 to 2023, by company (in billion U.S. dollars)." Chart. October 27, 2021. Statista. Accessed June 02, 2023. https://www.statista.com/statistics/1220606/connected-tv-ad-spend-us-company/
eMarketer. (2021). Connected TV (CTV) advertising spending in the United States from 2019 to 2023, by company (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 02, 2023. https://www.statista.com/statistics/1220606/connected-tv-ad-spend-us-company/
eMarketer. "Connected Tv (Ctv) Advertising Spending in The United States from 2019 to 2023, by Company (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Oct 2021, https://www.statista.com/statistics/1220606/connected-tv-ad-spend-us-company/
eMarketer, Connected TV (CTV) advertising spending in the United States from 2019 to 2023, by company (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1220606/connected-tv-ad-spend-us-company/ (last visited June 02, 2023)
Connected TV (CTV) advertising spending in the United States from 2019 to 2023, by company (in billion U.S. dollars) [Graph], eMarketer, October 27, 2021. [Online]. Available: https://www.statista.com/statistics/1220606/connected-tv-ad-spend-us-company/