It was estimated that the average cost-per-mille (CPM) rates of Netflix and Disney+ in the United States amounted to a respective 47.05 and 46.64 U.S. dollars in the fourth quarter of 2023. This marked a decrease of both streaming platforms' CPM from when they launched their ad-supported tiers one year earlier.
Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023
(in U.S. dollars)
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Social Marketing Consultants (@smcla). (October 12, 2023). Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1456708/streaming-services-advertising-cpm-united-states/
Social Marketing Consultants (@smcla). "Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars)." Chart. October 12, 2023. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1456708/streaming-services-advertising-cpm-united-states/
Social Marketing Consultants (@smcla). (2023). Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1456708/streaming-services-advertising-cpm-united-states/
Social Marketing Consultants (@smcla). "Advertising Cost-per-mille (Cpm) among Major Streaming Services in The United States from 4th Quarter 2022 to 4th Quarter 2023 (in U.S. Dollars)." Statista, Statista Inc., 12 Oct 2023, https://www.statista.com/statistics/1456708/streaming-services-advertising-cpm-united-states/
Social Marketing Consultants (@smcla), Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1456708/streaming-services-advertising-cpm-united-states/ (last visited November 01, 2024)
Advertising cost-per-mille (CPM) among major streaming services in the United States from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars) [Graph], Social Marketing Consultants (@smcla), October 12, 2023. [Online]. Available: https://www.statista.com/statistics/1456708/streaming-services-advertising-cpm-united-states/
