According to the most recent estimate, the penetration of ad-supported video streaming (AVOD) will surpass that of subscription-based streaming (SVOD) by 2022 in the United States. The year-over-year growth rate of the AVOD audience was yet twice as high as the one for SVOD in 2021.
Year-over-year audience growth of video-on-demand in the United States in 2021, by platform
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Fox Corporation. (February 9, 2022). Year-over-year audience growth of video-on-demand in the United States in 2021, by platform [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/
Fox Corporation. "Year-over-year audience growth of video-on-demand in the United States in 2021, by platform." Chart. February 9, 2022. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/
Fox Corporation. (2022). Year-over-year audience growth of video-on-demand in the United States in 2021, by platform. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/
Fox Corporation. "Year-over-year Audience Growth of Video-on-demand in The United States in 2021, by Platform." Statista, Statista Inc., 9 Feb 2022, https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/
Fox Corporation, Year-over-year audience growth of video-on-demand in the United States in 2021, by platform Statista, https://www.statista.com/statistics/469319/number-ott-service-users-growth-usa/ (last visited June 26, 2022)