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Market share of internet advertising in China 2013-2022, by device

Published by
Lai Lin Thomala,
Jan 31, 2023
In 2022, PC ads accounted for merely 4.2 percent of China's internet advertising market, reaching the lowest point. Back in 2013, PC was the market pillar for online ads, yet the rising smartphone usage has driven the shift from PC to mobile devices.

Distribution of internet advertising market in China from 2013 to 2022, by device

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Source

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Release date

August 2022

Region

China

Survey time period

2013 to 2022

Supplementary notes

* Estimate.

The revenues are calculated based on financial reports and the statistical forecast model of QuestMobile AD INSIGHT. The calculations exclude live-streaming, variety show titles, and sponsorship ads.

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Statistics on " Mobile internet usage in China "

The most important statistics
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Statistics on Mobile internet usage in China

Overview

5

Connectivity

4

Mobile devices

6

Mobile demographics and usage

6

Gen Z and older adults

7

Lower-tier market

4

Further related statistics

21

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Topics

Mobile internet usage in ChinaSocial media in ChinaInternet usage in ChinaSearch engines in ChinaGaming in China
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