In addition to that, the already ascending penetration rate of mobile internet users in China peaked at 98.6 percent in 2018. The mobile internet market volume also reflected a similar rising pattern with revenue estimates for 2019 skyrocketing to over 1.6 trillion yuan. In terms of internet connection, the most widely opted for was the 4G subscription as of the year 2018.
China’s internet market had been steadily growing. Its annual revenue reached 3.7 trillion yuan in 2017 and market estimates projected a more than 100 percent increment by 2020. While back in 2010, the major proportion of mobile internet revenue was contributed to by mobile value-added services, a growing trend emerged in the years to follow with a boom in mobile shopping.
Aside from online shopping, Chinese mobile phone owners primarily spent a large amount of time on instant messaging apps followed by online and short video apps. Teenage mobile internet users aged between 15 and 19 years had the highest number of web apps installed on their phones while older users progressively had fewer apps installed, as of 2018.
The Chinese mobile internet market has the potential to expand in other avenues, such as the online short videos, e-sports streaming as well as mobile gaming. While the online short video market and e-sports streaming platform revenues project an upward trend in the years between 2018 and 2022, the mobile gaming segment’s annual revenue is expected to rise and then stabilize 2021 onwards.