Asia: user share listening to one hour of podcasts daily by generation

In a survey conducted across eight Asian countries in July 2022, almost half of all millennial respondents stated to listen to podcasts for at least one hour a day. Among baby boomers, the share of respondents listening to at least one hour of podcasts daily amounted to 37 percent.

Share of users listening to podcasts for at least one hour a day in Asia in 2022, by generation

Characteristic	Share of respondents
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Release date

January 2023

More information

Region

Asia

Survey time period

July 2022

Number of respondents

8,227 respondents

Age group

18 years and older

Special properties

among mobile internet users from Bangladesh, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam

Supplementary notes

The share represents respondents in the given age range who stated to listen to podcasts for at least one hour a day.

The sources defines the generations as follows:

Gen Z: born 1997-2012
Millennials: born 1981-1996
Gen X: born 1965-1980
Baby Boomers: born 1946-1964

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