Penetration rate of AVOD in the U.S. 2022-2026

Published by
Julia Stoll,
Feb 9, 2023
The penetration rate of AVOD in the U.S. is forecast to be 41.8 percent as of 2022. The share of ad-supported video streaming users is expected to continue to grow, reaching over 50 percent of Americans by the end of 2026.

Penetration rate of ad-supported video-on-demand (AVOD) in the United States from 2022 to 2026

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Release date

December 2022

Region

United States

Survey time period

September 2022

Special properties

forecast; video users watching ad-supported platforms that mainly provides professionally produced content, at least once per month

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Overview

6

Advertising

5

Platforms

8

Consumer behavior

7

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Topics

Ad-supported video-on-demand in the United StatesOnline video usage in the United StatesVideo advertising and marketing worldwideSubscription video-on-demand in the United StatesVideo-on-demand in Sweden
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