Penetration rate of AVOD in the U.S. 2022-2026

Published by
Julia Stoll,
Mar 18, 2024
The penetration rate of AVOD in the U.S. is forecast to be 41.8 percent as of 2022. The share of ad-supported video streaming users is expected to continue to grow, reaching over 50 percent of Americans by the end of 2026.

Penetration rate of ad-supported video-on-demand (AVOD) in the United States from 2022 to 2026

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

December 2022

Region

United States

Survey time period

September 2022

Special properties

forecast; video users watching ad-supported platforms that mainly provides professionally produced content, at least once per month

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Video streaming in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Video streaming in the United States

Overview

6

Subscription video-on-demand

6

Ad-supported video streaming

7

Transactional video-on-demand

4

Hybrid video streaming

6

Virtual multichannel video programming distributors

4

Consumer behavior

7

Content

7

Further Content: You might find this interesting as well

Topics

Video streaming in the United StatesAmazon Prime VideoNetflixHuluMax
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu