According to a survey in Indonesia, almost 70 percent of the respondents would maintain their preference for choosing private-label or store brand products over known brand products in 2022. In contrast, 18 percent of them said that they would buy fewer store brand products.
Intention to buy private-label products instead of known brands among consumers Indonesia in 2022
The survey question was: "Think about 2022. Are you planning to do more, less, or about the same of the following?"
br>
Figures may not add up to 100 percent due to rounding,
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (December 13, 2022). Intention to buy private-label products instead of known brands among consumers Indonesia in 2022 [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1365774/indonesia-intention-to-choose-private-label-products-over-known-brands/
McKinsey & Company. "Intention to buy private-label products instead of known brands among consumers Indonesia in 2022." Chart. December 13, 2022. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1365774/indonesia-intention-to-choose-private-label-products-over-known-brands/
McKinsey & Company. (2022). Intention to buy private-label products instead of known brands among consumers Indonesia in 2022. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1365774/indonesia-intention-to-choose-private-label-products-over-known-brands/
McKinsey & Company. "Intention to Buy Private-label Products Instead of Known Brands among Consumers Indonesia in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1365774/indonesia-intention-to-choose-private-label-products-over-known-brands/
McKinsey & Company, Intention to buy private-label products instead of known brands among consumers Indonesia in 2022 Statista, https://www.statista.com/statistics/1365774/indonesia-intention-to-choose-private-label-products-over-known-brands/ (last visited December 14, 2024)
Intention to buy private-label products instead of known brands among consumers Indonesia in 2022 [Graph], McKinsey & Company, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1365774/indonesia-intention-to-choose-private-label-products-over-known-brands/