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Share of online vs. in-store holiday spending in the United States 2021

Published by
D. Tighe,
Nov 1, 2021
According to a survey carried out in the United States in September 2021, respondents stated that they planned to spend 62 percent of their total holiday season budget online on average.

Expected share of holiday budget spent online and in-store in the United States in 2021

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Source

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Release date

October 2021

Region

United States

Survey time period

September 7 to 14, 2021

Number of respondents

4,315 respondents

Method of interview

Online survey

Supplementary notes

Original survey question: "What percentage of your total holiday budget do you expect to spend ..?”
Other includes retail channels such as catalogue or direct mail promotion.

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