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Share of online vs. in-store holiday spending in the United States 2020

Published by Statista Research Department, Nov 30, 2020
According to a survey carried out in the United States in September 2020, respondents stated that they planned to spend 64 percent of their total holiday season budget online on average.

Expected share of holiday budget spent online and in-store in the United States in 2020

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Source

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Release date

October 2020

Region

United States

Survey time period

September 9 to 15, 2020

Number of respondents

4,012 respondents

Method of interview

Online survey

Supplementary notes

Original survey question: "What percentage of your total holiday budget do you expect to spend ..?”
Other includes retail channels such as catalogue or direct mail promotion.

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Holiday season e-commerce in the United StatesU.S. Christmas SeasonNational holidays in the U.S.E-commerce in the United StatesHoliday season in Canada
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