In December 2022, the monthly consumer spending on mobile dating apps on iOS and Google Play reached 1.98 million U.S. dollars in Indonesia, indicating a sharp increase compared to January 2019. The growing interest in online dating in recent years has opened opportunities for global players to invest in the Indonesian market.
Key players
In the Indonesian market, Tinder, claimed to be the most well-known global player in the online dating industry, fell behind Tantan, a China-based mobile dating app. In 2022, Tantan was ranked first as the leading online dating app in Indonesia, with a revenue of just under 2.5 million U.S. dollars. Nonetheless, Litmatch outperformed Tantan in terms of downloads, paving the way to it becoming the most downloaded online dating app in Indonesia, reporting 14.14 million downloads that year.
Indonesians’ take on online dating
Indonesians are quite divided when it comes to online dating. Many Indonesians refrain from using online dating apps for several cultural reasons and personal beliefs. Among those who use the apps, meeting new people and finding a long-term romantic partner are cited as their main goals for using mobile dating apps.
Monthly consumer spending on mobile dating apps in Indonesia from January 2019 to December 2022
(in million U.S. dollars)
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Data.ai. (January 11, 2023). Monthly consumer spending on mobile dating apps in Indonesia from January 2019 to December 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/1366489/indonesia-monthly-mobile-dating-apps-spending/
Data.ai. "Monthly consumer spending on mobile dating apps in Indonesia from January 2019 to December 2022 (in million U.S. dollars)." Chart. January 11, 2023. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/1366489/indonesia-monthly-mobile-dating-apps-spending/
Data.ai. (2023). Monthly consumer spending on mobile dating apps in Indonesia from January 2019 to December 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/1366489/indonesia-monthly-mobile-dating-apps-spending/
Data.ai. "Monthly Consumer Spending on Mobile Dating Apps in Indonesia from January 2019 to December 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 11 Jan 2023, https://www.statista.com/statistics/1366489/indonesia-monthly-mobile-dating-apps-spending/
Data.ai, Monthly consumer spending on mobile dating apps in Indonesia from January 2019 to December 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1366489/indonesia-monthly-mobile-dating-apps-spending/ (last visited October 09, 2024)
Monthly consumer spending on mobile dating apps in Indonesia from January 2019 to December 2022 (in million U.S. dollars) [Graph], Data.ai, January 11, 2023. [Online]. Available: https://www.statista.com/statistics/1366489/indonesia-monthly-mobile-dating-apps-spending/
