Market share of mobile vendors in Indonesia 2024

As of January 2024, Oppo led the mobile vendor market in Indonesia, with a share of nearly 18 percent. It was followed closely by Samsung with a share of about 17.44 percent. Collectively, Oppo, Samsung, and Xiaomi accounted for over half of the mobile market share in the country.

Oppo's rising dominance

Oppo’s market share in Indonesia has risen significantly over the past years. The brand's relatively affordable prices have been one of the key drivers of its growth in the country, as Indonesian consumers tend to look for value for their money, searching for smartphones that are reasonably priced with good performance. In 2023, Oppo managed to tail Samsung in terms of the market share of unit shipments, indicating strong competition in the rapidly evolving Indonesian smartphone market.

Smartphone usage and the telecommunications market

With a substantial number of mobile internet users, Indonesia’s telecommunications market is one of the largest in Southeast Asia. Smartphones in Indonesia are used for various activities that require reliable network capabilities, such as video streaming and online gaming. While users have reported positive experience with 5G networks for these activities, the development of 5G infrastructure in Indonesia is still faced with challenges, including high costs and spectrum shortages. This has led to significantly slower 5G network growth compared to Indonesia’s neighboring countries, such as Singapore, Malaysia, and Thailand.