Share of people buying character goods in South Korea 2020-2023

Published by Statista Research Department, Jan 3, 2024
According to a survey conducted in South Korea in 2023, around 76 percent of respondents stated that they had bought goods or merchandise related to a character within the last year. This represents a decrease of 10 percentage points in just one year, as well as the lowest figure in the surveyed time period.

Share of people who bought character-related goods and merchandise in South Korea from 2020 to 2023

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Release date

September 2023

Region

South Korea

Survey time period

2020 to 2023

Number of respondents

3,500 respondents

Age group

3-69 years

Special properties

within the last year

Method of interview

Online survey

Supplementary notes

Respondents count by year was as follows:
2020: 3,000
2021: 3,200
2022: 3,500
2023: 3,500

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