Profit of Amazon Europe 2010-2018
Amazon EU S.à r.l. reported an overall loss of 259 million euros in 2018. This is an increase, though, from the loss that was reported in the previous year. Amazon's European division is headquartered and registered in Luxembourg since 8 June, 2004, with registered branches in France, Germany, Italy, Spain and the United Kingdom. Amazon started out as an online store in these countries, but currently also feature Amazon Prime. This membership could be used by customers in Germany and the United Kingdom in 2007, while France followed in 2008 and Italy in 2011.
Online shoppers from Ireland, Austria and Belgium are most likely to buy products and services from a foreign e-commerce retailer. This was reported in a survey from PayPal and Ipsos, which asked respondents to name the countries from which they purchased something online in the past 12 months (including the home country, if applicable). 84 percent of the Irish respondents said they would buy items from foreign retailers. Consumers in Germany, France and the United Kingdom, the three European countries with the highest online share of retail trade, seem less inclined to shop across their own borders.
Online shoppers from Ireland, Austria and Belgium are most likely to buy products and services from a foreign e-commerce retailer. This was reported in a survey from PayPal and Ipsos, which asked respondents to name the countries from which they purchased something online in the past 12 months (including the home country, if applicable). 84 percent of the Irish respondents said they would buy items from foreign retailers. Consumers in Germany, France and the United Kingdom, the three European countries with the highest online share of retail trade, seem less inclined to shop across their own borders.
