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Amazon in the United Kingdom (UK) - Statistics & Facts

Over the past decade, Amazon has transformed itself from an online retailer frontier to a formidably big tech company, providing products and services that far surpass its initial premises. Amazon’s business inventory now encompasses video streaming, spoken audio entertainment, cloud computing, as well as cutting edge Artificial Intelligence and Machine Learning technologies.

Amazon in the UK

This tremendous transformation certainly did not happen overnight, but over the span of two decades, and the impact thereof is reflected in exponentially growing annual revenue worldwide. Across Europe as well, Amazon and its various services are favored by consumers. In the UK, for instance, Amazon net sales doubled since 2013, and currently the country is Amazon’s second biggest market in Europe after Germany. The United Kingdom also happens to be the leading European location where Amazon has the highest number of fulfillment services. In the UK, the company operates its supply chain and logistics operations as Amazon UK Services Ltd., with income exceeding 70 million British pounds as of December 2018. The current employee number at Amazon UK Services stands at 22 thousand, which is ten times higher than it was a decade ago.

Amazon Prime

Amazon's success in the UK market is not limited with online retailing and e-commerce. Amazon Prime Video is now the second most popular subscription-video-on-demand service among consumers in the United Kingdom. Over the years, the number of UK households subscribing to Prime Video has grown substantially, from about five million in 2018 to approximately eight million users in 2020. Netflix, Amazon's closest competitor in the SVoD market, boasts some 13 million subscribers in this country.

Amazon knows how to attract more and more shoppers while at the same time imprinting its brand on an even wider scale. Amazon Prime Day is one good example of that. Originally started in 2015 to celebrate the company’s 20th birthday on 15 July, Amazon Prime Day has now become a highly anticipated two-day shopping festival with special deals on offer for Prime members. Compared to the year prior, 2019 was a better success story for Prime Day in the UK. More visitors on Amazon’s UK platform went for actually purchasing products, increasing the conversion rate to 9 percent this year. In 2020, due to the ongoing coronavirus crisis (COVID-19), Amazon Prime Day event did not take place in July as usual, but was postponed to a later date in October.



Key figures

The most important key figures provide you with a compact summary of the topic of "Amazon in the UK" and take you straight to the corresponding statistics.

Amazon devices and services in the UK

Amazon Prime Day UK

Consumer behavior

Amazon marketplace UK

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Amazon in the UK".

Amazon in the United Kingdom (UK)

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
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Amazon in the United Kingdom (UK) - Statistics & Facts

Over the past decade, Amazon has transformed itself from an online retailer frontier to a formidably big tech company, providing products and services that far surpass its initial premises. Amazon’s business inventory now encompasses video streaming, spoken audio entertainment, cloud computing, as well as cutting edge Artificial Intelligence and Machine Learning technologies.

Amazon in the UK

This tremendous transformation certainly did not happen overnight, but over the span of two decades, and the impact thereof is reflected in exponentially growing annual revenue worldwide. Across Europe as well, Amazon and its various services are favored by consumers. In the UK, for instance, Amazon net sales doubled since 2013, and currently the country is Amazon’s second biggest market in Europe after Germany. The United Kingdom also happens to be the leading European location where Amazon has the highest number of fulfillment services. In the UK, the company operates its supply chain and logistics operations as Amazon UK Services Ltd., with income exceeding 70 million British pounds as of December 2018. The current employee number at Amazon UK Services stands at 22 thousand, which is ten times higher than it was a decade ago.

Amazon Prime

Amazon's success in the UK market is not limited with online retailing and e-commerce. Amazon Prime Video is now the second most popular subscription-video-on-demand service among consumers in the United Kingdom. Over the years, the number of UK households subscribing to Prime Video has grown substantially, from about five million in 2018 to approximately eight million users in 2020. Netflix, Amazon's closest competitor in the SVoD market, boasts some 13 million subscribers in this country.

Amazon knows how to attract more and more shoppers while at the same time imprinting its brand on an even wider scale. Amazon Prime Day is one good example of that. Originally started in 2015 to celebrate the company’s 20th birthday on 15 July, Amazon Prime Day has now become a highly anticipated two-day shopping festival with special deals on offer for Prime members. Compared to the year prior, 2019 was a better success story for Prime Day in the UK. More visitors on Amazon’s UK platform went for actually purchasing products, increasing the conversion rate to 9 percent this year. In 2020, due to the ongoing coronavirus crisis (COVID-19), Amazon Prime Day event did not take place in July as usual, but was postponed to a later date in October.



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