Amazon in the UK

This tremendous transformation certainly did not happen overnight, but over the span of two decades, and the impact thereof is reflected in exponentially growing annual revenue worldwide. Across Europe as well, Amazon and its various services are favored by consumers. In the UK, for instance, Amazon net sales doubled since 2013, and currently the country is Amazon’s second biggest market in Europe after Germany. The United Kingdom also happens to be the leading European location where Amazon has the highest number of fulfillment services. In the UK, the company operates its supply chain and logistics operations as Amazon UK Services Ltd., with income exceeding 70 million British pounds as of December 2018. The current employee number at Amazon UK Services stands at 22 thousand, which is ten times higher than it was a decade ago.

Amazon Prime

Amazon's success in the UK market is not limited with online retailing and e-commerce. Amazon Prime Video is now the second most popular subscription-video-on-demand service among consumers in the United Kingdom. Over the years, the number of UK households subscribing to Prime Video has grown substantially, from about five million in 2018 to approximately eight million users in 2020. Netflix, Amazon's closest competitor in the SVoD market, boasts some 13 million subscribers in this country.

Amazon knows how to attract more and more shoppers while at the same time imprinting its brand on an even wider scale. Amazon Prime Day is one good example of that. Originally started in 2015 to celebrate the company’s 20th birthday on 15 July, Amazon Prime Day has now become a highly anticipated two-day shopping festival with special deals on offer for Prime members. Compared to the year prior, 2019 was a better success story for Prime Day in the UK. More visitors on Amazon’s UK platform went for actually purchasing products, increasing the conversion rate to 9 percent this year. In 2020, due to the ongoing coronavirus crisis (COVID-19), Amazon Prime Day event did not take place in July as usual, but was postponed to a later date in October.



This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.