Amazon in the United Kingdom (UK) - statistics & facts

Amazon's growth in the UK

This tremendous transformation certainly did not happen overnight, but over the span of two decades, and the impact thereof is reflected in exponentially growing annual revenue worldwide. Across Europe as well, Amazon and its various services are favored by consumers. In the UK, for instance, Amazon net sales doubled since 2018, and currently the country is Amazon’s second-biggest market in Europe after Germany.

The United Kingdom also happens to be one of Amazon's top European locations where Amazon in terms of number of fulfillment services. In the UK, the company operates its supply chain and logistics operations as Amazon UK Services Ltd., with an income exceeding 118 million British pounds as of December 2020. The current employee number at Amazon UK Services that same year stood at approximately 34,000, which is 15 times higher than it was a decade earlier.

Competition with brick-and-mortar

Amazon stood alone at the top of the e-commerce market in the United Kingdom, with a reported revenue of over 14 and a half million U.S. dollars in 2020. According to estimates, Amazon will continue to pull away from the field as their sales will reach a value of over 83 billion British pounds by 2026, but how do they stack up against brick-and-mortar stores? In 2021, Tesco was the leading retailer in the UK based on chain retail sales figures, beating out Amazon by approximately 20 billion British pounds. However, Amazon is forecast to claim the throne and surpass the British retail giant by 2026.

UK shoppers spend more on Amazon

Amazon’s growing influence in the United Kingdom can be at least partly attributed to changes in consumer shopping behavior. Over a quarter of UK consumers expected to shop more on Amazon.co.uk in 2022 compared to previous years. Adding to that, a significant portion of shoppers also expected to spend more while shopping on the online marketplace over the same time period. One of the main reasons for the above-mentioned behavior should come as no surprise: Amazon offers prices that are often unmatched, and consumers in the United Kingdom have taken notice.



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