Revenue of Amazon Europe 2011-2021
In 2021, Amazon EU S.à r.l. had a revenue of over 51 billion euros, up from the previous year. Amazon's European division is headquartered and registered in Luxembourg, since June 8, 2004, with registered branches in France, Germany, Italy, Spain and the United Kingdom. Amazon started out as an online store in these countries, but currently also feature Amazon Prime. This membership could be used by customers in Germany and the United Kingdom in 2007, while France followed in 2008 with Italy and Spain in 2010 and 2011. Amazon Prime Video, for example, had nearly ten million subscribers in the United Kingdom.
How big is e-commerce in Europe?
The United Kingdom, Germany and France were the three European countries with the highest e-commerce penetration in 2020. British consumers also had the highest annual e-commerce expenditure per capita at slightly over 1,000 euros, doubling the online spending of Polish online consumers.
European consumers and cross-border e-commerce
After the UK, online shoppers from Germany generated the second-highest cross-border e-commerce revenue, with over 26 billion euros in 2020. In the considered year, the value of revenue from cross-border e-commerce neared 150 billion euros in the leading 16 European markets, while further projections estimate that this figure could grow to 220 billion euros by 2022.
How big is e-commerce in Europe?
The United Kingdom, Germany and France were the three European countries with the highest e-commerce penetration in 2020. British consumers also had the highest annual e-commerce expenditure per capita at slightly over 1,000 euros, doubling the online spending of Polish online consumers.
European consumers and cross-border e-commerce
After the UK, online shoppers from Germany generated the second-highest cross-border e-commerce revenue, with over 26 billion euros in 2020. In the considered year, the value of revenue from cross-border e-commerce neared 150 billion euros in the leading 16 European markets, while further projections estimate that this figure could grow to 220 billion euros by 2022.
