Revenue of Amazon Europe 2011-2019

How much money does Amazon make in Europe? In 2019, Amazon EU S.à r.l. had a revenue of roughly 32 billion euros. Amazon's European division is headquartered and registered in Luxembourg, since June 8, 2004, with registered branches in France, Germany, Italy, Spain and the United Kingdom. Amazon started out as an online store in these countries, but currently also feature Amazon Prime. This membership could be used by customers in Germany and the United Kingdom in 2007, while France followed in 2008 with Italy and Spain in 2010 and 2011. Amazon Prime Video, for example, had nearly 5.96 million subscribers in the United Kingdom.

How big is e-commerce in Europe?

The United Kingdom, Germany and France were the three European countries with the highest e-commerce penetration in 2017. Approximately 18 percent of all retail sales were done online in the UK, whereas the European average was at 8.8 percent that year. British consumers also had the highest annual e-commerce expenditure per capita at 942 euros, whereas consumers from the Nordics spent around 717 euros per capita on online shopping

European consumers and cross-border e-commerce

Online shoppers from Ireland, Austria and Belgium were more likely to buy products and services from a foreign e-commerce retailer than other European consumers. This was reported in a survey from PayPal and Ipsos, which asked respondents from different countries in Europe to name the countries from which they purchased something online (including the home country, if applicable). 84 percent of the Irish respondents said they would buy items from foreign retailers. How much do European consumers buy online from China, though? Alibaba, the company behind AliExpress, does not report specific user numbers for individual European countries. According to numbers from Priori Data, however, the AliExpress app had around 1.8 million downloads in the Netherlands in 2018.

Total revenue of Amazon Europe from 2011 to 2019

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Release date

March 2020



Survey time period

2011 to 2019

Supplementary notes

The data corresponds to ID B101818 in the database.

The figures have been taken from several publications.

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Statistics on "Amazon in the United Kingdom (UK)"

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