A survey conducted in December 2021 in the United States found that nearly leading motivations for consumers to share personal data were trust towards the organization, access to free services and products in exchange, and the opportunity to get higher value goods for a lower price. Receiving personalized ads was the least motivating factor for the respondents, with only 10 percent naming it.
Leading motivations for the consumers in the United States for sharing private information and personal data as of December 2021
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Global Data and Marketing Alliance, & Acxiom, & Foresight Factory. (March 28, 2022). Leading motivations for the consumers in the United States for sharing private information and personal data as of December 2021 [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/1368926/us-consumers-motivations-private-data-sharing/
Global Data and Marketing Alliance, und Acxiom, und Foresight Factory. "Leading motivations for the consumers in the United States for sharing private information and personal data as of December 2021." Chart. March 28, 2022. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/1368926/us-consumers-motivations-private-data-sharing/
Global Data and Marketing Alliance, Acxiom, Foresight Factory. (2022). Leading motivations for the consumers in the United States for sharing private information and personal data as of December 2021. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/1368926/us-consumers-motivations-private-data-sharing/
Global Data and Marketing Alliance, and Acxiom, and Foresight Factory. "Leading Motivations for The Consumers in The United States for Sharing Private Information and Personal Data as of December 2021." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/1368926/us-consumers-motivations-private-data-sharing/
Global Data and Marketing Alliance & Acxiom & Foresight Factory, Leading motivations for the consumers in the United States for sharing private information and personal data as of December 2021 Statista, https://www.statista.com/statistics/1368926/us-consumers-motivations-private-data-sharing/ (last visited April 26, 2024)
Leading motivations for the consumers in the United States for sharing private information and personal data as of December 2021 [Graph], Global Data and Marketing Alliance, & Acxiom, & Foresight Factory, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/1368926/us-consumers-motivations-private-data-sharing/