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Personal information U.S. internet users are willing to share 2018

Types of personal information internet users in the United States are willing to share in general versus customization purposes as of June 2018

Personal information U.S. internet users are willing to share 2018 This statistic presents the types of personal information internet users in the United States are willing to share in general versus customization purposes as of June 2018. According to the findings, 93 percent of respondents stated that they would be willing to share their gender information in return for more customized content, while only 79 percent of respondents stated the same about sharing their citizenship status for the same purpose.
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Types of personal information internet users in the United States are willing to share in general versus customization purposes as of June 2018

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This statistic presents the types of personal information internet users in the United States are willing to share in general versus customization purposes as of June 2018. According to the findings, 93 percent of respondents stated that they would be willing to share their gender information in return for more customized content, while only 79 percent of respondents stated the same about sharing their citizenship status for the same purpose.
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Release date
June 2018
Region
United States
Survey time period
June 2018
Age group
18 years and older
Special properties
internet users
Supplementary notes
Customization is defined in this case when companies offer to customize the media experience using personal data shared.
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