Challenges of retail media advertising in Europe 2022

Published by Statista Research Department, Mar 22, 2023
During a 2022 survey carried out in Europe, 34 percent of responding advertisers and 25 percent of responding agencies said that lack of data was a key barrier to partnering with retailers to leverage digital retail media ads. European digital retail media market was estimated at 9.7 billion euros in 2022.

Challenges of retail media advertising in Europe as of 4th quarter 2022, by stakeholder

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

In cooperation with
Release date

December 2022

Region

Europe

Survey time period

Q4 2022

Number of respondents

>800

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Overview

4

Major players

8

Marketer insights

5

Major markets

8

Spotlight: Amazon

8

Further Content: You might find this interesting as well

Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideeBay Inc.
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu