Number of audio OTT unique visitors India 2020-2022
In April 2022, there were about 109 million unique audio over-the-top (OTT) visitors in India. A consistent decrease in unique visitors in the audio category was seen over the years from April 2020. The audio streaming market of India is in its nascent stage, as most users choose to stream music on YouTube and other audio content such as podcasts has yet to a establish a sizeable market base.