According to a 2022 survey conducted among Gen Z members across six Southeast Asian countries, around 75 percent of respondents stated that they were aware of the Korean brand Samsung Electronics. This made it the Korean brand with the most brand awareness among this group, followed by food manufacturer Samyang and LG Electronics.
South Korean brands with highest brand awareness among Generation Z in Southeast Asia as of September 2022
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dataSpring. (March 22, 2023). South Korean brands with highest brand awareness among Generation Z in Southeast Asia as of September 2022 [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/1378711/south-korea-korean-brand-awareness-sea-gen-z/
dataSpring. "South Korean brands with highest brand awareness among Generation Z in Southeast Asia as of September 2022." Chart. March 22, 2023. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/1378711/south-korea-korean-brand-awareness-sea-gen-z/
dataSpring. (2023). South Korean brands with highest brand awareness among Generation Z in Southeast Asia as of September 2022. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/1378711/south-korea-korean-brand-awareness-sea-gen-z/
dataSpring. "South Korean Brands with Highest Brand Awareness among Generation Z in Southeast Asia as of September 2022." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1378711/south-korea-korean-brand-awareness-sea-gen-z/
dataSpring, South Korean brands with highest brand awareness among Generation Z in Southeast Asia as of September 2022 Statista, https://www.statista.com/statistics/1378711/south-korea-korean-brand-awareness-sea-gen-z/ (last visited May 02, 2024)
South Korean brands with highest brand awareness among Generation Z in Southeast Asia as of September 2022 [Graph], dataSpring, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1378711/south-korea-korean-brand-awareness-sea-gen-z/