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Burger King: ad spend in the U.S. 2010-2017
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Burger King: ad spend in the U.S. 2010-2017
Advertising spending of Burger King in the United States from 2010 to 2017 (in million U.S. dollars)
by A. Guttmann,
last edited
Jul 30, 2019
The timeline presents data on Burger King's advertising spending in the United States from 2010 to 2017. The hamburger restaurant chain invested 341 million U.S. dollars in measured media advertising in the United States in 2017. Its global revenue amounted to 1.22 billion U.S. dollars in 2017. Burger King's parent company - Restaurant Brands International - generated 4.58 billion U.S. dollars in total revenues in the same year.
Advertising spending of Burger King in the United States from 2010 to 2017 (in million U.S. dollars)
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by A. Guttmann,
last edited
Jul 30, 2019
The timeline presents data on Burger King's advertising spending in the United States from 2010 to 2017. The hamburger restaurant chain invested 341 million U.S. dollars in measured media advertising in the United States in 2017. Its global revenue amounted to 1.22 billion U.S. dollars in 2017. Burger King's parent company - Restaurant Brands International - generated 4.58 billion U.S. dollars in total revenues in the same year.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2010 to 2017
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2010 to 2017
- Special properties
- measured media only
- Supplementary notes
-
The figures include measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Quick service restaurant brands: Burger King
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Statistics on "Quick service restaurant brands: Burger King"
- Overview
The most important statistics
- Sales of the leading fast-casual restaurant chains in the United States in 2017 (in billion U.S. dollars)Leading U.S. fast-casual restaurant chains in 2017
- Revenue of the quick service restaurant (QSR) industry in the United States from 2002 to 2018 (in billion U.S. dollars)Revenue of quick service restaurants in the U.S. 2002-2018
- Brand value of the 10 most valuable fast food brands worldwide in 2019 (in million U.S. dollars)Most valuable fast food brands worldwide in 2019
- Leading quick-service burger restaurant chains in the United States in 2018, by systemwide sales (in billion U.S. dollars)Leading QSR burger chains in the U.S. in 2018, by systemwide sales
- Number of units of selected leading burger restaurant chains in the United States in 2018Number of units of selected leading burger restaurant chains in the U.S. 2018
- Fastest drive-thru times in selected restaurant chains in the United States as of October 2018 (in seconds)Fastest drive-thru times in selected U.S. restaurant chains as of October 2018
- Drive-thru order accuracy in selected restaurant chains in the United States as of October 2018Drive-thru order accuracy in selected U.S. restaurant chains as of October 2018
- Service attributes in Burger King drive-thrus in the United States as of October 2018Service attributes in Burger King drive-thrus in the U.S. as of October 2018
- Advertising spending
The most important statistics
- Advertising spending of selected restaurant chains in the United States in 2017 (in million U.S. dollars)Ad spend of selected restaurants in the U.S. 2017
- Advertising spending of Restaurant Brands International worldwide from 2013 to 2018 (in million U.S. dollars) *Ad spend of Restaurant Brands International 2013-2018
- Advertising spending of Burger King in the United States from 2010 to 2017 (in million U.S. dollars)Burger King: ad spend in the U.S. 2010-2017
- Consumer behavior
The most important statistics
- American customer satisfaction index scores for limited-service restaurant chains in the United States from 2006 to 2019*American customer satisfaction index: limited-service restaurants U.S. 2006-2019
- American customer satisfaction index scores of Burger King restaurants in the United States from 2000 to 2019*American customer satisfaction index: Burger King restaurants in the U.S. 2000-2019
- Most expensed restaurants by business travelers in North America in 2018, by quarterMost expensed restaurants by North American business travelers in 2018, by quarter
- Leading ten fast food chains in Italy as of December 2018, by number of Facebook page fansItaly: top fast food chains on Facebook 2018
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Statistics on "Quick service restaurant brands: Burger King"
- Sales of the leading fast-casual restaurant chains in the United States in 2017 (in billion U.S. dollars)
- Revenue of the quick service restaurant (QSR) industry in the United States from 2002 to 2018 (in billion U.S. dollars)
- Brand value of the 10 most valuable fast food brands worldwide in 2019 (in million U.S. dollars)
- Leading quick-service burger restaurant chains in the United States in 2018, by systemwide sales (in billion U.S. dollars)
- Number of units of selected leading burger restaurant chains in the United States in 2018
- Fastest drive-thru times in selected restaurant chains in the United States as of October 2018 (in seconds)
- Drive-thru order accuracy in selected restaurant chains in the United States as of October 2018
- Service attributes in Burger King drive-thrus in the United States as of October 2018
- Advertising spending of selected restaurant chains in the United States in 2017 (in million U.S. dollars)
- Advertising spending of Restaurant Brands International worldwide from 2013 to 2018 (in million U.S. dollars) *
- Advertising spending of Burger King in the United States from 2010 to 2017 (in million U.S. dollars)
- American customer satisfaction index scores for limited-service restaurant chains in the United States from 2006 to 2019*
- American customer satisfaction index scores of Burger King restaurants in the United States from 2000 to 2019*
- Most expensed restaurants by business travelers in North America in 2018, by quarter
- Leading ten fast food chains in Italy as of December 2018, by number of Facebook page fans
- Chipotle Mexican Grill's advertising spending in the United States in 2012 and 2013 (in million U.S. dollars)
- Qdoba Mexican Eats advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Jack in the Box advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Panera Bread advertising spending in the United States in 2013 and 2014 (in million U.S. dollars)
- Pizza Hut's advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)
- Hooters advertising spending in the United States in 2011 and 2013 (in million U.S. dollars)
- Revenue of Burger King in the United States and Canada from 2007 to 2014 (in billion U.S. dollars)
- Burger King customers in Germany who agree with the statement "I value healthy eating, even if it costs more," compared with the population as of 2018
- Burger King's EBITDA margin worldwide from 2011 to 2014*
- Operating income of Burger King worldwide from 2007 to 2013 (in million U.S. dollars)*
- McDonalds Corporation advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Number of Burger King restaurants worldwide from 2009 to 2014, by geographical region
- Sonic Corporation advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Number of Burger King restaurants in the United States and Canada from 2011 to 2014
- Number of Burger King restaurants in the Netherlands in 2018, by province
- Net sales generated by Alsea from 2015 to 2018 (in billion Mexican pesos)
- Leading chained fast food restaurants in Chile in 2017, by market share
- Market share of the fast food sector in Saudi Arabia in 2015, by type
- Calorie content of all menu items at selected fast-food restaurant chains in the United States as of February 2013
- Quick service chain restaurants with the largest share of units in the United States as of March 2018
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