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Most valuable Chinese lifestyle platform brands according to BrandZ 2020

Brand value of the leading Chinese lifestyle platform brands in BrandZ China Top 100 ranking in 2020

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Sources

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Release date

October 2020

Region

China

Survey time period

2020

Method of interview

Online survey

Supplementary notes

BrandZ Top 100 most valuable Chinese brands ranking combines rigorously analyzed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets – including opinions from nearly 290,000 Chinese consumers on over 1,100 brands in 75 categories.
There are four eligibility criteria for selecting the Chinese brands: 1) each brand was originally created by a mainland China enterprise; 2) each brand is owned by a publicly traded enterprise, or its financials are publicly published; 3) bank brands derive at least 20 percent of earnings from retail banking; 4) Chinese unicorn brands have their most recent valuation freely accessible.

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