Pu'er tea market size in China 2016-2026, by sales channel
The market size of Pu'er tea in China reached 18.5 billion yuan in 2021, with offline sales channels accounting for 16.3 billion. It is expected that the market size will increase to 31.1 billion yuan by 2026, with offline sales channels remaining the dominant distribution channel at 26.6 billion yuan, accounting for 85.5 percent of the market.