Most used local e-commerce marketing channels in Italy 2022

Published by
Stephanie Chevalier,
Jan 18, 2024
Price comparison platform trovaprezzi.it was the leading channel for local e-commerce marketing actions. In 2022, the website displayed nearly 38 percent of product feeds from online stores, outdoing idealo (12 percent) and kelkoo (10.4 percent).

Share of product feeds on local e-commerce marketing channels in Italy in 2022

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Release date

September 2022

Region

Italy

Survey time period

March and April 2022

Special properties

product feeds from 14,000 online stores worldwide

Supplementary notes

The data represents the usage of given channels out of all local channels, and is not reflective of the actual market share. Channels that are considered global (eg. TikTok, Snapchat) have been excluded.

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