Distribution of online advertising spending in the UK 2010-2020, by format

Published by Statista Research Department, Sep 2, 2021
In 2020, paid search was the largest digital advertising format in the United Kingdom (UK), accounting for 51 percent of total digital ad spend, followed by display (social and non-social) with 38 percent and classifieds with six. In total, digital advertising generated 16.5 billion British pounds in the UK in 2020.

Distribution of online advertising spending in the United Kingdom from 2010 to 2020, by format

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Release date

April 2021

Region

United Kingdom

Survey time period

2010 to 2019

Supplementary notes

* Display excluding social display.
Data for years preceding 2019 was retrieved from earlier publications.

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