The statistic presents the distribution of online advertising spending in the United Kingdom from 2010 to 2017, by format. According to the source, paid search made up 50 percent of the total online ad spend in the UK in 2017. Online advertising generated 11.55 billion British pounds in the UK in 2017.
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Distribution of online advertising spending in the UK 2010-2017, by format
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Distribution of online advertising spending in the United Kingdom from 2010 to 2017, by format
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The statistic presents the distribution of online advertising spending in the United Kingdom from 2010 to 2017, by format. According to the source, paid search made up 50 percent of the total online ad spend in the UK in 2017. Online advertising generated 11.55 billion British pounds in the UK in 2017.
| Paid search | Display | Classified | Other | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| Paid search | Display | Classified | Other | |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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The statistic presents the distribution of online advertising spending in the United Kingdom from 2010 to 2017, by format. According to the source, paid search made up 50 percent of the total online ad spend in the UK in 2017. Online advertising generated 11.55 billion British pounds in the UK in 2017.
Show more- Show sources information
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- Release date
- April 2018
- Region
- United Kingdom
- Survey time period
- 2010 to 2017
- Supplementary notes
- Data for years previous to 2017 were published earlier by the source.
More information
- Region
- United Kingdom
- Survey time period
- 2010 to 2017
- Supplementary notes
- Data for years previous to 2017 were published earlier by the source.
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Internet industry in the United Kingdom (UK)
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Statistics on "Internet industry in the United Kingdom (UK)"
- Market overview
The most important statistics
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) from 2012 to 2017 (in billion GBP)E-commerce sales via website in the United Kingdom (UK) 2012-2017, by B2B and B2C
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) in 2016, by size of business (in billion GBP)E-commerce sales in the United Kingdom (UK) 2016, by B2B, B2C and business size
- Value of internet retail sales monthly in the United Kingdom (UK) from January 2013 to July 2018 (in million GBP)Internet retail: monthly sales value in the United Kingdom (UK) 2013-2018
- Internet retail sales as a percentage of total retail sales in the United Kingdom (UK) from May 2014 to April 2018*Internet share of retail sales monthly in the United Kingdom (UK) 2014-2018
- Share of total revenue ascribed to digital channels in Great Britain in 2015 and 2020, by industry sectorShare of revenue from digital channels in Great Britain in 2015 & 2020, by sector
- Digital entertainment retail sales in the United Kingdom (UK) from 2011 to 2018, by sector (in million GBP)Digital entertainment sales in the United Kingdom (UK) 2011-2018, by sector
- Forecast of ePublishing revenue by segment in the United Kingdom from 2017 to 2023 (in million U.S. dollar)Forecast of ePublishing revenue by segment in the United Kingdom 2017-2023
- Online revenue forecast for the eServices market by segment in the United Kingdom from 2017 to 2023 (in million U.S. dollars)Revenue forecast for the eServices market by segment in the United Kingdom until 2023
- Online retail
The most important statistics
- Value of online retail sales in the United Kingdom (UK) from 2012 to 2017 (in billion GBP)Online retail sales in the United Kingdom (UK) 2012-2017
- Online share of retail sales in the United Kingdom (UK) from 2011 to 2018Online share of retail sales in the United Kingdom (UK) 2011-2018
- Average weekly value of internet retail sales in the United Kingdom (UK) from January 2013 to April 2018* (in million GBP)Internet retail sales value: average weekly value per month in the UK 2013-2018
- Internet retail sales as a percentage of total retail sales in the United Kingdom (UK) from May 2014 to April 2018*Internet share of retail sales monthly in the United Kingdom (UK) 2014-2018
- Leading UK e-retailers ranked by worldwide e-retail sales in 2013 and 2015 (in million U.S. dollars)Leading UK e-retailers ranked by worldwide e-retail sales 2013-2015
- Goods and services ranked by share of individuals who purchased online in Great Britain in 2018Most popular goods purchased online in Great Britain 2018
- Entertainment retail sales in the United Kingdom (UK) from 2011 to 2018, by digital and physical format (in million GBP)Entertainment retail sales in the United Kingdom (UK) 2011-2018, by format
- Online advertising
The most important statistics
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 1st half 2018 (in billion GBP)Digital advertising spending in the United Kingdom (UK) 2008-2018
- Distribution of online advertising spending in the United Kingdom from 2010 to 2017, by formatDistribution of online advertising spending in the UK 2010-2017, by format
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)Digital advertising spending in the UK 2008-2017, by format
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
- Online video advertising expenditure in the United Kingdom (UK) from 2008 to 2017 (in million GBP)Digital video advertising spending in the United Kingdom (UK) 2008-2017
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by formatDigital publisher advertising revenue growth in the UK Q4 2017, by format
- Publishing
The most important statistics
- E-publishing average revenue per user (ARPU) in the United Kingdom (UK) from 2016 to 2022, by format (in U.S. dollars)Digital Market Outlook: e-publishing ARPU in the UK 2016-2022, by format
- Digital publishing revenue growth in the United Kingdom (UK) from 2016 to 2021, by formatDigital Market Outlook: e-publishing revenue change in the UK 2016-2021, by format
- E-publishing user penetration rate in the United Kingdom (UK) from 2016 to 2022, by formatDigital Market Outlook: e-publishing user penetration UK 2016-2022, by format
- Frequency of reading digital newspapers in the United Kingdom (UK) in 2017Reading frequency of digital newspapers in the United Kingdom (UK) 2017
- Frequency of reading digital magazines in the United Kingdom (UK) in 2017Reading frequency of digital magazines in the United Kingdom (UK) 2017
- Number of individuals reached by magazines in Great Britain (UK) from July 2017 to June 2018, by platform* (in 1,000 individuals)Magazine monthly audience size in Great Britain (UK) 2018, by platform
- Penetration of magazine website and apps usage in the United Kingdom (UK) from 2015 to 2016, by paid and freeOnline magazine and app usage in the United Kingdom (UK) 2015-2016, paid and free
- Digital book sales revenue generated by publishers in the United Kingdom (UK) from 2008 to 2017 (in million GBP)Digital book sales revenue in the United Kingdom (UK) 2008-2017
- Digital Entertainment
The most important statistics
- Digital entertainment retail sales in the United Kingdom (UK) from 2011 to 2018, by sector (in million GBP)Digital entertainment sales in the United Kingdom (UK) 2011-2018, by sector
- Digital revenue share of companies in the media and entertainment branch in the United Kingdom (UK) in 2016, by sectorDigital revenue share of media and entertainment companies in the UK 2016, by sector
- Entertainment retail sales revenue in the United Kingdom (UK) from 2013 to 2017, by sales channel (in million GBP)Entertainment retail sales revenue in the UK 2013-2017, by sales channel
- Digital video game retail sales revenue in the United Kingdom (UK) from 2011 to 2018 (in million GBP)Digital video game sales revenue in the United Kingdom (UK) 2011-2018
- Recorded digital music industry revenue in the United Kingdom (UK) from 2009 to 2016 (in million U.S. dollars)Digital music industry revenue in the United Kingdom (UK) 2009-2016
- Digital music revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)Digital Market Outlook: digital music revenue in the UK 2016-2022, by format
- Online TV revenues in the United Kingdom (UK) from 2009 to 2015, by source (in million British pounds)Online TV revenues in the United Kingdom (UK) 2009-2015, by source
- eServices
The most important statistics
- eServices revenue in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)Digital Market Outlook: eServices revenue in the UK 2016-2022
- Online revenue forecast for the eServices market by segment in the United Kingdom from 2017 to 2023 (in million U.S. dollars)Revenue forecast for the eServices market by segment in the United Kingdom until 2023
- Forecast for the number of online users in the eServices market by segment in the United Kingdom from 2017 to 2023 (in million)Forecast for the number of users in the eServices market by segment in the United Kingdom until 2023
- eServices usage penetration rate in the United Kingdom (UK) from 2014 to 2020Digital Market Outlook: eServices usage penetration in the UK 2014-2020
- Forecast for the average revenue per online user for the eServices market by segment in the United Kingdom from 2017 to 2023 (in U.S. dollars)ARPU forecast for the eServices market by segment in the United Kingdom until 2023
- Event tickets segment revenue in the eServices market in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)DMO: eServices event tickets revenue in the UK 2016-2022
- Online revenue forecast for the Event Ticket market in the United Kingdom from 2017 to 2023 (in million U.S. dollars)Online revenue forecast for the Event Ticket market in the United Kingdom until 2023
- Mobility tickets and services segment revenue in the eServices market in the United Kingdom (UK) from 2014 to 2020 (in million U.S. dollars)DMO: eServices mobility tickets & services revenue in the UK 2016-2022
- Paid Content
The most important statistics
- Digital services ranked by usage to consume or share digital content in the United Kingdom (UK) as of May 2018Leading digital content services ranked by usage in the United Kingdom (UK) 2018
- Distribution of paid and free digital content consumed in the United Kingdom (UK) as of March 2018, by typeDistribution of paid and free digital content consumed in the UK in 2018, by type
- Volume of paid and free digital content consumed in the United Kingdom (UK) as of May 2018, by type (in million files)Volume of paid and free digital content consumed in the UK in 2018, by type
- Are you aware of the following online services?Digital content services ranked by awareness in the United Kingdom as of March 2018
- Have you consumed any paid digital media content in the past three months?Consumption of paid digital media content in the United Kingdom (UK) 2018, by type
- Which sites or services have you used in the past three months to stream/access, or share music tracks or albums through the internet?Leading online services used for music consumption in the UK 2018
- Leading video streaming online services ranked by reach in the United Kingdom (UK) as of August 2016Leading video streaming online services ranked by reach in the UK 2016
- Have you paid for online news content, or accessed a paid for online news service in the last year?Paying for digital news in the United Kingdom (UK) 2012-2018
- Travel
The most important statistics
- Revenue in the Online Travel Booking market in the United Kingdom from 2017 to 2023, (in billion U.S. dollars)Online Travel Booking market - Revenue forecast in the United Kingdom 2017 - 2023
- Number of digital travel bookers in the United Kingdom from 2011 to 2017 (in millions)Digital travel bookers in the United Kingdom 2011-2017
- Number of digital travel researchers in the United Kingdom from 2011 to 2017 (in millions)Digital travel researchers in the United Kingdom 2011-2017
- Hotel booking websites ranked by natural search voice share in the United Kingdom (UK) in January 2016*Most visible hotel websites in natural search results in the UK in January 2016
- Flight booking-related websites ranked by natural search voice share in the United Kingdom (UK) in January 2016*Most visible flight booking sites in natural search in the UK in January 2016
- Social Networks
The most important statistics
- Forecast of social network user penetration in the United Kingdom (UK) from 2015 to 2019Forecast of social network user penetration in the United Kingdom (UK) 2015-2019
- Total number and the share of population of active social media and mobile social media users in the United Kingdom (UK) in January 2018UK: active social media and mobile social media users 2018
- Reach of selected social networking websites in Great Britain (GB) from November 2014 to May 2018Reach of selected social networking websites in the Great Britain 2014-2018
- Social network market share held by Facebook in the United Kingdom (UK) from January 2015 to October 2018Facebook's social network market share monthly in the United Kingdom (UK) 2015-2018
- Social network market share held by Twitter in the United Kingdom (UK) from May 2015 to October 2018Twitter's social network market share monthly in the United Kingdom (UK) 2015-2018
- Social network market share held by StumbleUpon in the United Kingdom (UK) from January 2015 to October 2018StumbleUpon's social network market share in the United Kingdom (UK) 2015-2018
- Social network market share held by Reddit in the United Kingdom (UK) from January 2015 to October 2018Reddit: market share of social networks in the United Kingdom (UK) 2015-2018
- Social network market share held by Pinterest in the United Kingdom (UK) from January 2015 to October 2018Pinterest: social network market share in the United Kingdom (UK) 2015-2018
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Statistics
- Online ad spend in Australia 2015-2016, by type
- Distribution of mobile advertising spending in the UK 2012-2013, by type
- Display vs. search ad revenue in South Korea 2016-2018
- Digital advertising spending in the United Kingdom (UK) 2011-2017, by format
- Canada: internet display advertising revenue 2005-2016
- Italy: digital advertising spending 2017, by format
- Digital display advertising year-on-year growth in Germany 2008-2015
- Display advertising average display time in the United Kingdom (UK) 2010-2014
- Italy: distribution of digital advertising spending 2017, by format
- Display advertising interaction time in the United Kingdom (UK) 2010-2014
- Display advertising interaction rate in the United Kingdom (UK) 2010-2014
- Display advertising average expansion time in the United Kingdom (UK) 2010-2014
- Display advertising expansion rate in the United Kingdom (UK) 2010-2014
- Display advertising video complete rate in the United Kingdom (UK) 2010-2014
- Display advertising revenue allocation in the Netherlands 2013-2017, by format
- Price visitors are willing to pay monthly for online content in the Netherlands 2015
- Display advertising revenue in the U.S. 2010-2022
- Levels of comfort with data collection by online marketplaces in the Netherlands 2016
- Companies' hardware expenditure in Sweden 2016, by industry
- Estonia: electricity, gas, and air conditioning sector personnel costs 2008-2016
Studies
- Digital search advertising in the U.S. (DMO)
- Online advertising metrics
- Search advertising in the U.S.
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in Belgium
- Digital search advertising in the United Kingdom
- Digital advertising in the United Kingdom (UK)
- Advertising in the Netherlands
- Advertising in Italy
- Programmatic advertising
- BRICS advertising
- Digital classifieds advertising in the U.S. (DMO)
- Digital advertising in Canada
- IAB and DDMA Report on Search Advertising
Statistics on the topic
Free statistics
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) from 2012 to 2017 (in billion GBP)
- Value of internet retail sales monthly in the United Kingdom (UK) from January 2013 to July 2018 (in million GBP)
- Internet retail sales as a percentage of total retail sales in the United Kingdom (UK) from May 2014 to April 2018*
- Share of total revenue ascribed to digital channels in Great Britain in 2015 and 2020, by industry sector
- Average weekly value of internet retail sales in the United Kingdom (UK) from January 2013 to April 2018* (in million GBP)
- Goods and services ranked by share of individuals who purchased online in Great Britain in 2018
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by format
- Number of individuals reached by magazines in Great Britain (UK) from July 2017 to June 2018, by platform* (in 1,000 individuals)
- Most popular online dating-related search terms ranked by search volume in the United Kingdom (UK) in February 2016* (in 1,000 searches)
- Digital services ranked by usage to consume or share digital content in the United Kingdom (UK) as of May 2018
- Are you aware of the following online services?
- Have you consumed any paid digital media content in the past three months?
- Which sites or services have you used in the past three months to stream/access, or share music tracks or albums through the internet?
- Why did you decide to pay for a music streaming subscription?
- Hotel booking websites ranked by natural search voice share in the United Kingdom (UK) in January 2016*
- Flight booking-related websites ranked by natural search voice share in the United Kingdom (UK) in January 2016*
- Forecast of social network user penetration in the United Kingdom (UK) from 2015 to 2019
- Social network market share held by Facebook in the United Kingdom (UK) from January 2015 to October 2018
- Social network market share held by Twitter in the United Kingdom (UK) from May 2015 to October 2018
- Social network market share held by StumbleUpon in the United Kingdom (UK) from January 2015 to October 2018
- Social network market share held by Reddit in the United Kingdom (UK) from January 2015 to October 2018
- Social network market share held by Pinterest in the United Kingdom (UK) from January 2015 to October 2018
- Social network market share held by LinkedIn monthly in the United Kingdom (UK) from January 2015 to October 2018
- Online advertising spending in Australia in 3rd quarter 2015 and 3rd quarter 2016, by type (in million Australian dollars)
- Digital advertising spending in the United Kingdom from 2011 to 2017, by format (in million GBP)
- Hardware expenditure in companies in Sweden in 2016, by industry (in million SEK)
- Annual personnel expenditure in the electricity, gas, steam and air conditioning supply sector in Estonia from 2008 to 2016 (in million euros)
Premium Statistics
- B2B and B2C e-commerce sales over a website in the United Kingdom (UK) in 2016, by size of business (in billion GBP)
- Digital entertainment retail sales in the United Kingdom (UK) from 2011 to 2018, by sector (in million GBP)
- Forecast of ePublishing revenue by segment in the United Kingdom from 2017 to 2023 (in million U.S. dollar)
- Online revenue forecast for the eServices market by segment in the United Kingdom from 2017 to 2023 (in million U.S. dollars)
- Value of online retail sales in the United Kingdom (UK) from 2012 to 2017 (in billion GBP)
- Online share of retail sales in the United Kingdom (UK) from 2011 to 2018
- Leading UK e-retailers ranked by worldwide e-retail sales in 2013 and 2015 (in million U.S. dollars)
- Entertainment retail sales in the United Kingdom (UK) from 2011 to 2018, by digital and physical format (in million GBP)
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 1st half 2018 (in billion GBP)
- Distribution of online advertising spending in the United Kingdom from 2010 to 2017, by format
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- Digital advertising formats ranked by advertising expenditure in the United Kingdom (UK) in 2016 and 2017 (in million GBP)
- Online video advertising expenditure in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
- E-publishing average revenue per user (ARPU) in the United Kingdom (UK) from 2016 to 2022, by format (in U.S. dollars)
- Digital publishing revenue growth in the United Kingdom (UK) from 2016 to 2021, by format
- E-publishing user penetration rate in the United Kingdom (UK) from 2016 to 2022, by format
- Frequency of reading digital newspapers in the United Kingdom (UK) in 2017
- Frequency of reading digital magazines in the United Kingdom (UK) in 2017
- Penetration of magazine website and apps usage in the United Kingdom (UK) from 2015 to 2016, by paid and free
- Digital book sales revenue generated by publishers in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
- Digital book sales revenue generated by publishers in the United Kingdom (UK) from 2009 to 2017, by category (in million GBP)
- Publisher digital book sales revenue in the United Kingdom (UK) from 2009 to 2017, by format (in million GBP)
- Digital revenue share of companies in the media and entertainment branch in the United Kingdom (UK) in 2016, by sector
- Entertainment retail sales revenue in the United Kingdom (UK) from 2013 to 2017, by sales channel (in million GBP)
- Digital video game retail sales revenue in the United Kingdom (UK) from 2011 to 2018 (in million GBP)
- Recorded digital music industry revenue in the United Kingdom (UK) from 2009 to 2016 (in million U.S. dollars)
- Digital music revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)
- Online TV revenues in the United Kingdom (UK) from 2009 to 2015, by source (in million British pounds)
- eServices revenue in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)
- Forecast for the number of online users in the eServices market by segment in the United Kingdom from 2017 to 2023 (in million)
- eServices usage penetration rate in the United Kingdom (UK) from 2014 to 2020
- Forecast for the average revenue per online user for the eServices market by segment in the United Kingdom from 2017 to 2023 (in U.S. dollars)
- Event tickets segment revenue in the eServices market in the United Kingdom (UK) from 2016 to 2022 (in million U.S. dollars)
- Online revenue forecast for the Event Ticket market in the United Kingdom from 2017 to 2023 (in million U.S. dollars)
- Mobility tickets and services segment revenue in the eServices market in the United Kingdom (UK) from 2014 to 2020 (in million U.S. dollars)
- Mobility tickets and services revenue in the eServices market in the United Kingdom (UK) from 2016 to 2022, by segment (in million U.S. dollars)
- Distribution of paid and free digital content consumed in the United Kingdom (UK) as of March 2018, by type
- Volume of paid and free digital content consumed in the United Kingdom (UK) as of May 2018, by type (in million files)
- Leading video streaming online services ranked by reach in the United Kingdom (UK) as of August 2016
- Have you paid for online news content, or accessed a paid for online news service in the last year?
- Revenue in the Online Travel Booking market in the United Kingdom from 2017 to 2023, (in billion U.S. dollars)
- Number of digital travel bookers in the United Kingdom from 2011 to 2017 (in millions)
- Number of digital travel researchers in the United Kingdom from 2011 to 2017 (in millions)
- Total number and the share of population of active social media and mobile social media users in the United Kingdom (UK) in January 2018
- Reach of selected social networking websites in Great Britain (GB) from November 2014 to May 2018
- Distribution of mobile advertising spending in the United Kingdom (UK) in 2012 and 2013, by type
- Distribution of internet advertising revenue in South Korea from 2016 to 2018, by format
- Internet display advertising revenue in Canada from 2005 to 2016 (in million Canadian dollars)
- Digital advertising spending in Italy in 2017, by format (in million euros)
- Digital display advertising expenditure year-on-year growth in Germany from 2008 to 2015
- Display advertising average display time monthly in the United Kingdom (UK) from October 2010 to April 2014 (in seconds)
- Distribution of digital advertising spending in Italy in 2017, by format
- Display advertising interaction time monthly in the United Kingdom (UK) from October 2010 to April 2014 (in seconds)
- Display advertising interaction rate monthly in the United Kingdom (UK) from October 2010 to April 2014
- Display advertising average expansion time in the United Kingdom (UK) from October 2010 to April 2014 (in seconds)
- Display advertising expansion rate monthly in the United Kingdom (UK) from October 2010 to April 2014
- Display advertising video complete rate monthly in the United Kingdom (UK) from October 2010 to April 2014
- Distribution of online display advertising revenue in the Netherlands from 2013 to 2017, by format*
- How much would you be willing to pay monthly for website content?*
- Display advertising revenue in the U.S. 2010-2022 (in million U.S. dollars)
- Distribution of comfort levels with data collection and use by online marketplaces in the Netherlands as of April 2016*
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