digital advertising generated 16.5 billion British pounds in the UK in 2020.
In 2020, paid search was the largest digital advertising format in the United Kingdom (UK), accounting for 51 percent of total digital ad spend, followed by display (social and non-social) with 38 percent and classifieds with six. In total, Distribution of digital advertising spending in the United Kingdom in 1st half 2022, by format
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Statistics
Statista. (October 26, 2022). Distribution of digital advertising spending in the United Kingdom in 1st half 2022, by format [Graph]. In Statista. Retrieved November 30, 2023, from https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/
Statista. "Distribution of digital advertising spending in the United Kingdom in 1st half 2022, by format." Chart. October 26, 2022. Statista. Accessed November 30, 2023. https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/
Statista. (2022). Distribution of digital advertising spending in the United Kingdom in 1st half 2022, by format. Statista. Statista Inc.. Accessed: November 30, 2023. https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/
Statista. "Distribution of Digital Advertising Spending in The United Kingdom in 1st Half 2022, by Format." Statista, Statista Inc., 26 Oct 2022, https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/
Statista, Distribution of digital advertising spending in the United Kingdom in 1st half 2022, by format Statista, https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/ (last visited November 30, 2023)
Distribution of digital advertising spending in the United Kingdom in 1st half 2022, by format [Graph], Statista, October 26, 2022. [Online]. Available: https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/