digital advertising generated 15.7 billion British pounds in the UK in 2019.
In 2019, paid search was the largest digital advertising format in the United Kingdom (UK), accounting for 51 percent of total digital ad spend, followed by display with 40 percent and classifieds with nine. In total, Distribution of online advertising spending in the United Kingdom from 2010 to 2019, by format
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Statista. (April 25, 2020). Distribution of online advertising spending in the United Kingdom from 2010 to 2019, by format [Graph]. In Statista. Retrieved April 20, 2021, from https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/
Statista. "Distribution of online advertising spending in the United Kingdom from 2010 to 2019, by format." Chart. April 25, 2020. Statista. Accessed April 20, 2021. https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/
Statista. (2020). Distribution of online advertising spending in the United Kingdom from 2010 to 2019, by format. Statista. Statista Inc.. Accessed: April 20, 2021. https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/
Statista. "Distribution of Online Advertising Spending in The United Kingdom from 2010 to 2019, by Format." Statista, Statista Inc., 25 Apr 2020, https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/
Statista, Distribution of online advertising spending in the United Kingdom from 2010 to 2019, by format Statista, https://www.statista.com/statistics/257148/distribution-of-online-advertising-spending-in-the-uk-by-type/ (last visited April 20, 2021)