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Distribution of online advertising spending in the UK 2010-2019, by format

In 2019, paid search was the largest digital advertising format in the United Kingdom (UK), accounting for 51 percent of total digital ad spend, followed by display with 40 percent and classifieds with nine. In total, digital advertising generated 15.7 billion British pounds in the UK in 2019.

Distribution of online advertising spending in the United Kingdom from 2010 to 2019, by format

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Release date

April 2020


United Kingdom

Survey time period

2010 to 2019

Supplementary notes

Data calculated by Statista based on figures provided by the source. Data for years preceding 2019 was retrieved from earlier publications.

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Statistics on "Banner advertising in the United Kingdom"

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