Most powerful brands in outdoor wear worldwide 2022, by MIV®

Published by
D. Tighe,
Jun 6, 2023
In 2022, The North Face and Moncler were among the most powerful outdoor wear brands in the world. The North Face ranked first with a Media Impact Value™ (MIV®) of more than 210 million U.S. dollars, while Moncler stood in second place with a total MIV® of roughly 205 million U.S. dollars.

Media Impact Value™ of the most powerful brands in outdoor wear worldwide in 2022 (in million U.S. dollars)

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Release date

May 2023

Region

Worldwide

Survey time period

2022

Supplementary notes

The Media Impact Value™ (MIV®) is an algorithm created by Launchmetrics used to measure and benchmark the impact of all media placements and mentions across different voices within the fashion, lifestyle, and beauty industries.

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