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Sales performance of the outdoor goods market in Europe 2017, by category

This statistic presents the results of a survey in which outdoor businesses in Europe were asked how sales had performed for their three main categories in 2017 compared to 2016. Hardware showed the biggest increase in sales in 2017, with 57 percent of respondents reporting an increase in value of 5.1 percent or more compared to 2016. In comparison, 39 percent of businesses reported the same increase in footwear sales over the time period.

In terms of value in euros, how did sales in Europe perform for your three main categories in 2017 compared to 2016?

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Release date

January 2018



Survey time period


Number of respondents

50 respondents

Special properties

Member companies of the European Outdoor Group

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